Branding is the creation of visual and conceptual solutions that shape a recognizable, clear image of the city and its transport system.
Public transport is part of the city’s identity. It significantly influences how both residents and visitors perceive the city’s character. Branding makes public transport infrastructure more accessible and appealing.
Branding may include:
the name and value platform,
a visual identity system (corporate style),
passenger communication guidelines,
design of rolling stock and infrastructure elements,
design of the ticketing system,
communication support for the launch and development of the brand.
High-quality branding is a foundation for the development of a modern city’s transport system. It is a key measure for promoting public transport and should be implemented alongside the renewal of rolling stock and infrastructure.
Strategic spatial planning. Development of principles, stages, and scenarios for long-term territorial development.
Calculation of economic efficiency of transport solutions and assessment of project viability.
Support in the choice of technology solutions for improvement of transport system efficiency, safety, and quality of life in the city.
Support in the delivery of integrated transport and public realm solutions — from strategy development to architectural supervision of urban street reconstruction.
